Email is a ubiquitous feature of today’s internet-connected world. It has largely supplanted fax communications in many offices and developed into a highly effective tool for businesses seeking to communicate their marketing message. While email undoubtedly has advantages, the addition of HTML complicates the otherwise straightforward process of sending a message.
The HTML Email Concept
HTML, or Hyper Text Markup Language, is the primary language for creating web pages. It is the basis for several dynamic scripting languages, including ASP, PHP, and Cold Fusion. Apart from website development, HTML is excellent for creating visually appealing emails that significantly improve the reader experience. The format is now supported by a variety of popular email clients, from Outlook to Eudora. The lingering disadvantage is that it was developed for the web and has not yet been standardised for use with email. Due to this factor, mail HTML integration will not always be a smooth process.
HTML Email Creation
HTML requires you to do much more than simply type a message and send it. You cannot simply attach a file to an email and send it. HTML requires some coding and may require you to step outside your comfort zone. It can be perplexing and difficult at times, but there are numerous tools available to help you minimise the learning curve. There are HTML editors such as FrontPage and Dreamweaver, as well as templates that provide you with the necessary building blocks. The design process is critical and has a significant impact on the final product. All it takes is a minor blunder to cause compatibility problems for mail readers that already struggle to render HTML.
Usage in Common
One of the most common ways to incorporate images and graphics into HTML email is through the use of frames. These images or graphics must be uploaded to a web server in order for this to work. Either type of enhancement can be embedded within a standard IMG tag and placed anywhere within your message. Thus, when an email is opened, the image is retrieved from the website and displayed. There are numerous options available here, from free image hosting to website hosting services. If you own a website, utilising the features included in your web hosting plan is unquestionably the more reliable option. Free services frequently have limitations that can jeopardise your campaign’s effectiveness. Additionally, they serve as a haven for spammers and malware authors.
Input the MIME type.
Successful mail HTML integration requires a multi-part MIME format. It is a feature of email software that combines the HTML and text versions of your message into a single package. This simply means that if the recipient’s mail programme does not support HTML, they can view the text version and still see the essential elements. Because improper use of MIME may result in less-than-desirable results, you may want to consider an easy-to-use email programme or a third-party service that can handle everything for you.
The Advantages of Learning HTML as a Foundational Web Programming Language
Regardless of what you’ve heard, learning some basic web coding languages will always benefit the novice webmaster. HTML, or hyper text markup language, is the most critical web programming language to understand. With that said, you no longer need to remember what html stands for, as the language is universally referred to as html. While many web hosts offer applications and numerous programmes exist to automate the process of building a website, a basic understanding of the languages is still beneficial, if not necessary.
There are several reasons why anyone who wishes to work with websites should become familiar with these fundamentals. The most compelling reason is that web pages must be edited or tweaked. Whether you create your website using a programme or an online editor or you purchase an existing website, you will almost certainly need to edit one or more web pages. When the need to tweak your site arises, having some basic coding skills is critical. Additionally, there are several reasons to acquire some coding knowledge, including the ability to create cleaner or neater pages, repair broken pages, include links within pages, add “cool” effects to your pages, and read other people’s websites.
Why is HTML used? Simply put, html is the language upon which web pages are built. The language was created in the early 1990’s and has continued to evolve since then. HTML will continue to evolve and will remain a mainstay of the web development community for an extended period of time. Other languages frequently make use of HTML in coded pages or as an integral part of scripting pages. Essentially, html is Web Coding 101 and remains the logical choice for beginner’s to start their web code learning. Just as an example, I have used some very basic html coding while submitting this article. The code allows me to add a link to another web page, as you will see in the next paragraph.
HTML basics can be learned very easily and inexpensively via the internet. There are many tutorials, guides and eBooks which can assist the newcomer or perhaps even someone wishing to learn more advanced skills. Your neighbourhood bookstore is likely to have a section devoted to computer programming, with books covering all levels of HTML.
Acquiring a fundamental understanding of how web pages work does not have to be a daunting task. Furthermore, one should not be intimidated by the proliferation of programming languages used in modern web pages. Simply beginning with HTML, reading through some tutorials, and applying your newly acquired skills to create a few simple web pages will get you started. The information necessary to become familiar with HTML is freely available, and the tools necessary to practise your skills are almost certainly already in your possession. Therefore, there is no reason to delay any longer; simply sit back, read, and learn.